The term "swanning about", means to go here and there in a carefree manner.

To travel, move, or behave in a relaxed way for pleasure and without worrying what others think. Since swans glide through the water without any apparent effort, seemingly aimless and laid-back, the idiom “swan about” came to mean ambling about without a care in the world or travelling idly or purely for pleasure.

SWAN ABOUT was conceived on the calming shores of Lake Geneva, Switzerland. Our brand identifies the need for a work-life-health/exercise balance, the need for clothing to adapt to an active lifestyle by combining the utmost comfort while maintaining style.

Our athleisure wear is a wardrobe staple, combining comfort, function & fashion! Fashionable fitness wear that can be worn anywhere, anytime... from the school run, to the office, to exercising, to catching up with friends.

We all want that carefree feeling! So slip on our comfy leggings that are designed as studio-to-street-wear so you won’t look out of place exercising nor just swanning around wherever.

Altheisure wear is the best thing that’s happening to women’s fashion, making it easier to exercise after work or go from barre to the bar!

You're more likely to exercise and make healthy choices if you're wearing athleisure clothing.

LAUNCHING 2020
New ranges and other apparel coming early 2020. Plus "CYGNETS" will be our junior section of apparel for carefree kids and babies. We will have fun kids leggings and also "mini-me" versions of the women's leggings. For babies we will have a selection of rompers/babygrows.